BEGIN:VCALENDAR VERSION:2.0 PRODID:-//DIGITAL FACTORY//EVENTS MAKER V1.6.14//EN CALSCALE:GREGORIAN BEGIN:VEVENT DTEND:20151016T173000Z UID:5c4608ef34cef DTSTAMP:20190121T180119Z CATEGORIES:Lectures\, talks LOCATION:Contemporary Art Museum Estonia Põhja pst 35, Tallinn DESCRIPTION:A performative lecture by Tõnu Pekk  \; This event will be held in English  \; Video footage of Tartu Ski Marathon in 1985 shows participants taking off their skis in food and drink stops to enjoy camaraderie and hot drinks by the fire. Recently\, a TV reporter tried in vain to catch even a few comments from skiers in branded professional costumes as they sped past\, grabbing sports drinks and swallowing energy gels on the go.  \; Whilst equipment doesn’t guarantee performance\, it seems that buying professional gear somehow obliges us to train more and ride faster. How does this pressure make its way from the point-of-sale to our training plan? If there’s no time for leasurely breaks\, who do we labour for on the marathon day?  \; Tõnu Pekk is an amateur cross-country skier\, having participated in Tartu Marathon twelve times. He works as a professional investor.  \; Tõnu Pekk and Daniel Vaarik’s lecture series "Mythologies of Finance” will be running at Tallinn Technical University in October 2015.  \; This lecture is a part of the public programme of Prosu(u)mer\, the main exhibition of Tallinn Photomonth ’15. Free. Limited capacity\, please RSVP. URL;VALUE=URI:http://localhost/www-2015-fotokuu-ee/en/naitused/event/no-blueberry-soup-for-men-in-briko-or-the-prosumerisation-of-cross-country-skiinig SUMMARY:Tõnu Pekk: No Blueberry Soup for Men in Briko (or The Prosumerisation of Cross-Country Skiinig) DTSTART:20151016T160000Z END:VEVENT END:VCALENDAR